Every brand wants a catalogue. We want a shortlist.
The 101 launches with exactly two products: the MagSafe Card Wallet and the Flat Lanyard Charging Cable. That's not a supply-chain accident — it's the strategy.
Why two
Because a catalogue dilutes attention. When you make twenty things, fifteen exist to fill a grid. When you make two, both have to be the best answer to a real problem:
- Carry: three cards, a mirror and a kickstand in 13mm — on the back of your phone.
- Charge: a cable that doesn't knot, with a lanyard that never leaves your bag.
If a product can't earn one of those two slots, it doesn't get made.
What "zero compromise" costs
It's easy to say. It's expensive to do:
- Materials first. Microfiber vegan leather, N52 magnets, gold electroplating — chosen before the price target, not after.
- Tolerances that hurt. 13mm doesn't forgive sloppy stacking. Every layer is measured against the one beside it.
- No feature inflation. No app. No subscription. No firmware for a wallet.
Made in India, shipped free
Everything is designed for how India actually carries and charges — GST-transparent pricing, free shipping over ₹999, and delivery you can track without an account.
The long game
Two objects today. Two better versions tomorrow. A shortlist stays honest — and honesty is the only brand asset that compounds.
Two objects. Zero compromise. That's The 101.
